As an associate digital marketing copywriter at Overstock (2021-2022), I wrote, edited, and presented engaging and on-brand copy for social media, promotional campaigns, email, push notifications, and site channels.

  • Collaborated with designers & brand managers to conceptualize, build, and present brand guidelines (with special emphasis on copy guidelines)

  • Reviewed senior copywriter deliverables

  • Crafted campaign copy that boosted in-app revenue to 38%, exceeding the 16% goal

  • Pioneered an Instagram community management initiative resulting in a 38% increase in new followers, 41% increase in link in bio clickthrough, 71% increase in transactions and 62% increase in revenue

  • Collaborated across social, promotional, design, and brand teams 

  • Strategized site taxonomy through SEO examinations of Overstock and competitors

 

Social Media

 

Promotional Campaigns

 

Email Banners

 

Push Notifications